Alfresco / Seasonal Campaign
The visual direction for O.N.S Spring/Summer Collection 2023 unfolded in two parts, each mirroring a season's essence. Spring comes alive with zesty Lemons, infusing the color palette into invitations, mailers, and ads while staying true to the brand's logo guidelines. As Summer's heat approaches, the scene shifts to the warm orange hues of Grapefruit. This lively motif was applied to every asset, just like Spring.
